Berkley: Hard Baits

By A Mystery Man Writer

The Original. The Magic Swimmer is a revolutionary design that undulates its jointed body and presents a very natural swimming action, even during steady retrieves. Popular with anglers worldwide and used to attract all species in all types of water, its natural swimming action is just too much for game fish to resist.

Berkley Magic Swimmer Saltwater

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The Berkley Frittside Crankbait features the same proven action that won David Fritts the Bassmaster Classic. Delivering proven balsa actions with the durability and casting performance of a plastic bait, the Frittside is a key bait for tough conditions. David Fritts Pro Tip- Silent, tight actions are ideal when fish are sluggish or heavily pressured. Perfect for very cold or very hot water less than 10 feet deep.

Berkley Frittside Crankbait - 2-1/4 - Black Chartreuse

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The Wild Thang - Hard Bait from Berkley

Berkley® paired its world-class bait design engineers with a team of pro-anglers, which includes hard bait legend and expert, David Fritts, to simply

Berkley SquareBull Crankbait

For decades Berkley has pushed the efficacy and catch rate of our Gulp!® soft baits and attractants responsible for catching fish all over the globe.

Gulp® Hard Bait Gel

Berkley® hard baits have been designed by combining decades of pro experience and know-how with Berkley's passionate design team and

BERKLEY JUKE 78 SHALLOW BHBJS78-GHBH 3/8OZ GHOST BLUEGILL